Over 60% of B2B research happens on mobile. Yet most B2B websites are still desktop afterthoughts. Here's how to build a mobile experience that converts.
B2B buyers are professionals — but they're also humans who browse on their phones during commutes, in meetings, and at home. If your site isn't mobile-optimised, you're losing deals before the conversation starts.
## What Mobile-First B2B Looks Like
Simplified navigation. Tap-friendly CTAs. Fast load times under 3 seconds. Forms that work on a phone keyboard. Social proof visible without scrolling.
## The Performance Threshold
Google's Core Web Vitals are now a ranking factor. B2B sites that fail on mobile load performance rank lower, get less organic traffic, and convert fewer visitors into leads.
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